How To Building a Successful Customer Referral ProgramOne of the basic tenets of customer success is using your service to create advocates for your business. A happy army of satisfied customers can do a lot of legwork for you.
And when word-of-mouth referrals make up 20-50% of most purchasing decisions (especially for new businesses and in emerging markets) why not take advantage of the opportunity?
A referral program is a word-of-mouth marketing tactic that encourages customers to advocate on behalf of your brand. Rather than writing reviews online, or submitting customer feedback surveys, referral programs let customers share their brand experience with partners, colleagues, and friends.
Customer referrals are one of the most effective ways to grow your business. But how do you get customers to refer to your practice? What can you do to make that referral process easier?
Developing a customer referral program can be a great way to build and cultivate your brand. Many small businesses are hesitant to invest in this strategy because they aren’t sure how much it will cost and whether or not it will generate revenue.
The following article via HubSpot will provide you with best practices and even templates to implement so you can build a unique and successful referral program to help you scale your business.
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