As provision of healthcare is moving from a hospital setting to community settings, how do you make sure your independent practice stand out?

As solo practitioners, It is our job to figure out the best ways to gather new leads and convert them into clients who come back year after year. It’s never been an easy job, and it seems to get more difficult each year as competition increases, technology changes, and new regulations are introduced.

By taking the time now to update your healthcare marketing strategy, you can help your practice stay ahead of the competition.

When marketing your services as a solo practitioner, you want to advertise your services in a way that you stand out; you want to create attractive advertising that makes prospect clients request your services. However, a word of caution is needed here; there are certain expectations regarding your qualification and regulatory requirements that you must adhere to when advertising.

The numbers of qualified nursing staff choosing to work in entrepreneurial positions are increasing, so marketing your services in a way that shows your professionalism is vital to success. The need to plan and have detailed plans laid out is particularly important when your business is involved in health care.

One of the best ways to ensure you work hours that suit your lifestyle, is to become self-employed. As a self-regulated professional, deciding on how to market yourself, may be one of most challenging elements that will probably take you out of your comfort zone. To learn more about this topic, please check our post on what to consider when marketing your business here.

Care is required when marketing your self-employed business to advertise your services. As a regulated professional, use your title in a way that does not damage the integrity of your profession or mislead clients in any way.

The nurse-client relationship is one of immense trust and responsibility and must always focus on the needs of the client. As well as the rules regarding dignity, consent, confidentiality and clinical ethics, the area of professional boundaries is an essential consideration for solo practitioners

As we have become increasingly aware of the power of external factors to influence interpretation and reasoning—and the possibility that these external factors may undermine objectivity—Regulated Professionals have begun to pay more attention to conflicts of interest.