Advertising Your Independent Practice: How to Market Your Services

The numbers of health care professionals choosing to work in entrepreneurial positions are increasing, so marketing your services in a way that shows your professionalism is vital to success. .

 

 

The need to have detailed plans laid out is particularly important when your business is involved in health care.

Remember: to make sure that any advertisements for your professional services are accurate, responsible and ethical and that they accurately reflect your skills, scope of practice, experience and qualifications.

Among the many things to consider when you decide on the business owner route is marketing and the importance of documenting the strategic marketing plan.  You are first and foremost a well-qualified nurse, and you may not have the interest or necessary skills to market your enterprise.  There are two ways around this problem:

  1. Learn the necessary skills
  2. Employ someone to advise and possibly undertake the marketing

The source of developing and growing your business that you choose is up to you. It depends on how much time you want to dedicate to running the business rather than nursing.

Whichever route you choose documenting the plans is essential:

  • It gives a clear structure to the pathway you want the business to take.
  • Outlines the decisions that have been made and gives a timeline for marketing strategy.

Importantly, suppose you are employing a third party to market your business. In that case, you must have written contracts that lay out the expectations and obligations.

Furthermore, document your skills, qualifications and experience accurately, so that all advertising is honest, transparent and ethical.  Always approve any advertising or marketing before it is applied.

Marketing must comply with the rules of your regulatory college; it must be truthful, honest and not misleading. It is highly advisable to document marketing strategies and keep records of any advertising carried out.

Disclaimer: This information is provided in an attempt to heighten sensitivity, increase awareness, and enhance judgments on this topic. We encourage our audiance to contact their professional body to learn more about it. CompanyOn does not represent o speak on behalf of any regulatory body. 

At CompanyOn, we’re committed to supporting our community of solo practitioners, no matter if they are just thinking in pursuing professional independence, or they are already well established solo practitioners. If there are topics you would like to learn more about, please let us know by connecting with us via our social media channels.

Related Resources:

British Columbia College of Nurses and Midwives

College of Nurse of Ontario

College and Association of Registered Nurses of Alberta

College of Licensed Practical Nurses of Alberta

College of Registered Nurses of Manitoba

College of Licensed Practical Nurses of Manitoba

Canadian Nurses Association

Canadian Nurses Protective Society

Canadian Association of Foot Care Nurses

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